Creators, lights, camera — Main Street. Show the world what makes Old Wethersfield unforgettable, win cash, and get your curated walk featured on the Cove.Cards app.
Old Wethersfield Main Street is calling content creators to spotlight Connecticut's oldest town — its shops, dining, historic landmarks, and that one-of-a-kind colonial charm. Make a reel, share the magic, and help more visitors discover the village. The standout creators take home cash and a permanent spot on the Cove.Cards app.
Two campaigns. Real cash. And a feature that keeps working for you long after the contest ends.
The top creator works with the Old Wethersfield Main Street team to design a signature curated walk — your favorite route along Main Street, your stops, your story. It launches as a featured Guided Experience inside the Cove.Cards app, where every visitor who follows your trail collects Red Onions at each stop. Your name, your walk, seen by the whole village all year long.
Top-performing creator for the summer campaign. Awarded for the reel that best captures Main Street's spirit.
Top-performing creator for the fall campaign. Same creator can win both — bring it twice.
Fill out the enrollment form below before the deadline. Tell us your handles and what you love to create.
Wander Old Wethersfield — shops, cafés, the Cove, historic houses. Capture the moments that make it special.
Share at least one reel, tag @OldWethersfield as a collaborator, and use #OldWethersfieldChallenge & #ExploreOldWethersfield.
Top creators win cash, and the grand winner's curated walk goes live on the Cove.Cards app.
On Cove.Cards, a curated walk is a self-paced, guided route through Main Street — handpicked stops, a theme, and a story tying it together. As the grand winner, your walk becomes a featured Guided Experience in the app.
We're looking for creators who can make Old Wethersfield shine.
On Instagram, TikTok, or YouTube — with a 3%+ average engagement rate.
Some prior experience creating travel, lifestyle, or food content for your audience.
You can shoot and edit crisp, scroll-stopping photo and video that does a place justice.
Simple rules so every post celebrates Old Wethersfield the right way.
Complete the enrollment form to lock in your spot for either campaign.
Publish your summer reel, tag @OldWethersfield, and add the hashtags.
$10 awarded to the top-performing summer creator.
Publish your fall reel — golden light, harvest season, and the full village charm.
Campaign 2 cash awarded and the grand winner's curated walk goes live on Cove.Cards.
Enroll free in 30 seconds. We'll follow up with your campaign brief and everything you need to get started.
